IMC Essay Example | Topics and Well Written Essays - 3000 words - 1

IMC - Essay ExampleThese include sales promotion, direct grocery storeing, publicity, and advertising. umteen big companies have been implementing new ways of technology and media that will help them in their IMC strategies.IMC has become precise beneficial to companies in maintaining their competitive advantage, by helping them focus on marketing, operations, and sales resources in promoting the said(prenominal) messages to consumers and by making sure that marketing and sales promises are consistently being delivered. IMC also improves the appreciate of the promotional effort by increasing its cost-effectiveness. This has a direct positive effect on the expenses incurred per building block being sold, which in turn has a positive effect on the balance sheet. Finally, IMC brings out reform results for the company because sales, advertising, and marketing functions, which were in the past taken as separate functions now function as one under the IMC. This brings out coordinati on and cohesiveness that is reflected in positive results for the company.IMC has become a crucial survey of companies that want to succeed in their operations. This helps in coordinating and branding communication efforts to achieve the objectives of the organization (Schultz, 1993). The around popular version of the IMC planning model is the five-step strategic planning process. This includes selecting the target auditory sense, understanding the target audience decision-making, determining the best positioning, developing a communication strategy, and setting up a media strategy.Selecting the target market starts by analyzing and comprehending the market and understanding consumer wants. This is considered the start of a successful marketing campaign. Once the company has put together a niche for its products and services, it is crucial that it does a research on its competitors and similar products and services that are accessible in the market. After this process, the comp any can be