McDonald's Case Study Example | Topics and Well Written Essays - 500 words - 1

McDonalds - Case Study ExampleHowever, McDonalds, though made efforts to change its menu, besides the market lost to Wendys and other competitors could non be recaptured because it was too late to enter the market.1) McDonald shall further look for its differentiation process. Over the period of time it relied heavily on cleanliness and other USPs however it needs to puddle its differentiation in terms of food. The relatively increasing concerns shown by different circles suggest that McDonalds food is not good for health therefore it needs to create differentiation through cutting edge sore question to prepare more nutritional products.2) Second alternative strategy which McDonald can employ is Focus. A differentiation Focus and Low Cost concentrate on would enable it to concentrate more on its force competencies rather than considering external environment as the source of its problems.Given the facts presented in Case study, it is important for McDonalds to focus more on i ts customer preferences. It may arrange focus groups or conduct market research to understand exactly what customers needs are and then shall tailor its strategies to accommodate those preferences.